supermarket - the almost true story Vienna, 2007

It was in late autumn 2002 that Niki Horak, Reini Hackl and Stephan
Brückler first met at a variety show in the city centre of Vienna. Being fed
up with spending loads of money on such amusements and the like, the
three delicatessen department managers-to-be downed a couple of glasses
of champagne in the plush ambience of the posh wine bar surrounded by
incredibly beautiful women. During this evening the idea was born to found
a band, since it seemed only logical that their success rate in pulling girls
would be so much higher if they played in a band. Furthermore, the guys
came to the conclusion that champagne did not go well together with a hot
meal.

It did not take long till the three had bought a low-cost musical instrument
starter-kit and rented a cold and damp cellar to play the newly bought
electric guitar, bass und drums. This was also where the first songs were
written and where they rehearsed for their first gigs.

When they had played their first successful gigs in run-down wine bars
outside the city centre, supermarket recorded a few songs on CDs which
were sold at extortionate prices on these occasions - ladies got them for
free. The positive feedback was breathtaking, the path was set and they
made their first acquaintances.

One of them was a young lad from Tyrol who fooled them with his long
blonde wig. The name of this false groupie was Linus Schmid, who turned
out to be a brilliant sound technician with a sound knowledge of all kinds of
electronic devices. He soon joined the band as the band electrician and
one-man-orchestra. Although the trio now had to devide their salary by four
they welcomed Linus as an asset to the band.

Linus helped improve the quality of the recordings producing breathtaking
technical masterpieces that involved instruments such as ukulele,
melodica, cymbal, harp, strings, bells and other exotic instruments until the
hard discs were smoking. The stunning results were such as the country
had not heard of and sent shivers down the spines of listeners.

Soon the guys were contacted by numerous event locations such as the
Chelsea, Flex, b72, U4, Planet Music and many more and were begged to
play gigs there. Even fans from outside Vienna wanted to hear this "great
new band" and eventually Supermarket even played at the famous annual
Donauinsel festival organised by the City of Vienna.

And finally they arrived: girls, girls, girls!
So Supermarket had achieved their first goal and if the charming quartet is
not carried off by drugs, alcohol, sex scandals and venereal diseases they
have a promising future ahead and music lovers all over the world have
something to look forward to.
Yes, we'll play wherever you invite us but we prefer whiskey instead of
champagne...

********

"this is how the police would sound in the 21st century!" - spex

"It works up soulful streetscapes, nimble reggae and just plain hot synthbounce
supermarket sounds their best on brash bangers in which they give
a deliciously drawled ode to their pockets-filling mode: "I . . . fuckin' . . . love
. . . it." - rollingstone magazine

"You'd better leave it alone!" - gerhard stöger, falter

"Rock'n'roll is a game. A big, stupid, sometimes hilarious, often seemingly
pointless, occasionally even deadly game - but these guys play it well!" -
NME

"the best which Europe has to offer at the moment..." - musikexpress